One of the most sorely overlooked and misused marketing tools in our society today is social media. It is essential that you can connect with your public on these platforms. Depending on your product you may need to utilize the top three. These are Facebook, Twitter, and Instagram. Instagram is more photo heavy so if …
Monthly Archives: August 2019
30-Day Business Challenge:Day 20
INVENTORY! You need to have THINGS! If you are selling a product, stock up now! Make as many as you can hold; make at least two of everything. If people want something and you don’t have it as soon as you open, they may not come back again to check for it despite e-mails, text …
30-Day Business Challenge:Day 19
Do some research on your competition today. Who are they? Are they in the same industry as you or is it a similar product? What do you like about the way they do things and is there any way to put a positive spin on that to benefit you? What weaknesses do you see? Do …
30-Day Business Challenge:Day 18
If you have business partners, take today to sit down with them and work out how you will split up the assets and what will be fair for everyone. Have a blank contract where you can write in the agreement or be prepared to create one today and have everyone sign it.
30-Day Business Challenge:Day 17
Write up some contracts today or hire someone to do that for you. You will need an agreement between you and your employees if you have any, you may need a contract between you and your clients depending on what your services are, you might want to consider an agreement between you and a long …
30-Day Business Challenge:Day 16
Before you launch, it is crucial to have your finances straight! Make today about getting your tax ID and checking on bookkeeping and accounting. If you have employees, they will need to be paid promptly. If you have suppliers or shipping costs, those bills can pile up quickly and sneakily. Moreover, everyone knows Uncle Sam …
30-Day Business Challenge:Day 15
If you plan on having investors in your business that are not business partners, do some research today on the different kinds of investors and which type might be best for you. If you find something that looks promising, do a few web searches. Many investors specialize in a field, and you may find someone …
30-Day Business Challenge:Day 14
Have a friend over to work on your pitch deck today. Again, film yourself and watch it replayed. If you have a large screen or a blank wall to project onto, set your camera up at an investor and pitch to it. Have your partner help you find and correct the weak points.
30-Day Business Challenge:Day 13
Use today to research pitch decks. These, in brief, are typically PowerPoints with 10-12 slides that you might send digitally or present in person to new potential investors. There are several references on do’s and don’ts out there. With a brief online search, you will find one you can utilize. Once you find one you …
30-Day Business Challenge:Day 12
If you’ve never worked in sales, take today to watch a few videos online and read a few articles about selling yourself and your product or service. Practice in front of a mirror, film yourself and watch it back. Have a friend help advise you. They may see something that you miss. Pitch to them, …