One of the most sorely overlooked and misused marketing tools in our society today is social media. It is essential that you can connect with your public on these platforms. Depending on your product you may need to utilize the top three. These are Facebook, Twitter, and Instagram. Instagram is more photo heavy so if you don’t have a very visual product, Twitter and Facebook are probably your best bet. Take today to set up the accounts for your business with them. There are business tools on both that you can familiarize yourself with as you go.